Are You Ready For Crufts 2017?


The world's largest dog show!

Watch over 22,000 dogs compete for the world famous title of Crufts Best in Show, plus enjoy hundreds of trade stands full of wonderful products for both you and your dog.

Crufts is one of the largest dog events in the world. No longer purely a dog show, Crufts celebrates every aspect of the role that dogs play in our lives.

It has changed in ways that couldn’t possibly have been imagined when the show was set up in Victorian times by the late Charles Cruft. Although it was a very different event in 1891 Charles Cruft was a great showman and would surely have enjoyed the size and scope of the event today, which is an essential date in any dog lover’s calendar.

The dog show is still an important part of the event, celebrating the unique relationship that dogs share with their owners. Judges are trained to ensure that only healthy dogs win prizes, which in turn encourages the breeding of healthy dogs. But the event is now about so much more besides.

You can also watch pawsome pups raise the roof of the NEC in Birmingham with agility, flyball, heelwork to music and inspiring doggy displays. Come join in the fun at the biggest dog show in the world, Crufts 2017. Over 150,000 people are expected to visit the show, why not join them and see what all the fuss is about.


Founded in 1969, Eukanuba has always developed high quality dog nutrition to support and nurture our favourite companions. A cornerstone of our nutritional philosophy is that dogs evolved from carnivores and should be fed accordingly. That’s why we use only high quality animal proteins, mainly chicken or lamb, as the principal source of protein in Eukanuba food. Eukanuba supports all the key areas of your dog’s development to keep your dog in peak condition. In fact, Top Breeders feed and recommend Eukanuba – including all three winners of Crufts, the World Dog Show and Euro Dog Show in 2012.

Royal Canin

We know the world of dogs is vastly more diverse than people realise, which is why ROYAL CANIN® continually acknowledge every detail to transform them into magnificent animals. At ROYAL CANIN® we believe that your dog deserves specialised, tailored nutrition that respects their size, breed, individuality, sensitivities and even their lifestyle. See the difference the right food can make to their health, condition and wellbeing by visiting our stand and speaking to a member of our specialist team.

James Wellbeloved

For the past 25 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. We put a lot of love into creating recipes your pets will love. Using only simple ingredients, our food has all the goodness they need – and nothing they don’t... because it’s only natural to want your pet to love their food and to live a healthier, happier life.

Arden Grange

Arden Grange has been producing hypoallergenic, complete foods for dogs and cats since 1996. Since then their range has evolved to include diets for all lifestyles and stages, suitable for all breeds, whilst still holding true to the original commitment to optimum nutrition. Arden Grange is proud to remain a truly independent, British, family owned and run company. All products are hypoallergenic and free from wheat-gluten, dairy products, beef, soya, artificial colourings, flavourings and preservatives, reducing the risk of allergies and skin complaints. Arden Grange also produces grain free recipes to suit those with dietary intolerances and sensitivities.

Every recipe is created by nutritionists and contains prebiotics FOS and MOS, nucleotides, glucosamine, chondroitin, MSM and added krill, a superior source of Omega 3 fatty acids. For further information on Arden Grange’s products please contact them on: 01273 833390 or email

Crufts 2017 will be held on 9-12th March 2017.